Newsroom: Summer 2024

Ok, the summer is nearly over, which means it is time for a Newsroom summarizing everything that’s happened in the last two months at the intersection of marketing, data, privacy and technology. 

California and the FTC have more specific weight on our list this time around - perhaps because much of Europe, including regulators and hackers, was OOO during the entire month of August. So, expect to hear about:

• A CDP (Segment) being sued for its data collection practices
• Uber’s Catch-22
• The FTC discards hashing as a means of anonymization 
• Chrome could be forced to support Global Privacy Control
• The AI Bill drama in California.

(And yes, also about Google’s monopoly, the resilience of 3rd party cookies and Apple’s DMA struggles, but only in passing, as you’ve probably had enough of those.)

Expect us to follow the usual structure: ePrivacy & Regulatory Updates; MarTech & AdTech; AI, Competition and Digital Markets; Zero-Party Data and Customer Centricity; Future of Media. 

With Celine Takatsuno and Sergio Maldonado.

References:

• Sergio Maldonado, Nobody was ready for the Privacy Sandbox, but deprecating cookie banners is long overdue (ie., third party cookies are not going away)
• Class action was filed against Twilio in California
• Uber received a $290m euro fine in The Netherlands
• The Federal Trade Commission audited hundreds of websites and apps, finding all sorts of dark patterns
• Controversial California AI Bill
• California passes another law that, if signed, will require browsers to implement Global Privacy Control standards
• FTC: Hashing email addresses does not result in anonymized data 
• Netflix announces data collaboration partnerships
• Apple tries a little harder to appease the EU Commission with additional Digital Markets Act measures

Also, find a full blog post on the Masters of Privacy website.

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