The Future of Data-Driven Retail Advertising with Sponsor Cart’s Stephen Caffrey
Masters in Marketing Agency · DevNoodle
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, the Founder of Sponsor Cart Stephen Caffrey talks about the ways retail advertising is changing, the effect data is having on marketing budgets, and how startups can increase their credibility and awareness.
Stephen Caffrey is the Founder and CEO of Display.io and Sponsor Cart, an on-site shoppable video advertising platform for retailers.
Stephen is on a mission to build better advertising by focusing on continuous improvement of the user ad experience. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:
- Why entrepreneurs often don’t succeed at school.
- The difference between risk and recklessness.
- The amount of funding you need to open a business in the United States.
- How advertising fund allocation is changing.
- The ways retail advertising is changing.
- How to increase a startup’s credibility and awareness.
- Different ways to collect and analyze data.
- Why you don’t want to become too reliant on a tech stack.
Resources:
Connecting with Stephen Caffrey:
Connecting with the host:
- Josh Hoffman on LinkedIn