MBA008: How to Discover Product Requirements – Interview with Ellen Gottesdiener

In this episode, Ellen Gottesdiener shares an effective approach to discovering product requirements. You will understand how to break out of being an order taker and become a product co-creator.

Ellen’s holistic approach to requirements discovery includes a mindset shift that needs to take place to recast stakeholders as product partners, how to get everyone on the same page and focused on the most valuable, near term product options. You will find out how to create a structured conversation that will allow you to collaborate and decide what to work on first.

In this episode, Ellen shares with us:

• How to better collaborate with customers and stakeholders
• An approach for understanding and developing a shared understanding of value
• How you can create planning horizons to focus discussions
• A holistic framework for discovering product requirements

 Links mentioned in this episode

• The Discover to Deliver website: http://discovertodeliver.com/
• Article: It’s the Goal, Not the Role
• Resources from the Discover to Deliver website: http://www.discovertodeliver.com/resource.php
• Discover to Deliver – Get the Book! Discover to Deliver – Agile Product Planning and Analysis

Don’t forget – you can get a 20% discount on Ellen and Mary’s book by going to her website and using the coupon code MBAD2D

 

Thank you for listening to the program

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