Episode 265: Measuring Sessionability
Boston Beer determines how to accurately measure sessionability before releasing a new brand.
November 7, 202229m 20s
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Show Notes
Boston Beer determines how to accurately measure sessionability before releasing a new brand.
Special Guest: Micaela Kraft.
Sponsored By:
Links:
- Evaluating different approaches to measuring sessionability in beer and hard-seltzer water — 2022 Brewing Summit
- Upcoming Events - Master Brewers Calendar
- Join Master Brewers — Use promo code BEER2022 to save 20% on dues