Episode 123
Where will B2B eCommerce execs spend their next dollar (2026 edition)
April 3, 202624m 25s
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Show Notes
Andy and Brian share some of their insights from a Master B2B Summit roundtable, where practitioners shared where they will spend the next dollar of their budget. Yes, execs talked about measuring the ROI of their investments and customer experience, but they also offered some surprising thoughts on where they plan to invest this year.