Episode 64
What is happening with B2B eCommerce budgets in 2025?
January 17, 202521m 28s
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Show Notes
In our first Friday 15 of the new year, we talk about everyone's favorite beginning-of-the-year topic: budgeting!
Specifically, how do you work with your CFO to get the budget you need. The CFO's job isn't to tell you "no" - their job is (in part) to manage how cash is spent. As a digital executive, your job starts with understanding how your CFO thinks about the world. Andy & Brian share ideas about how to build better rapport with your CFO so you can grow your side of the business.