Episode 67
Metrics Month: Is CLV the best measure of eCommerce success?
February 7, 202520m 19s
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Show Notes
Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success.
But there are several best measures, and in this episode they share which ones.