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Measuring the ROI of AI with guest Howard Blumenthal
Episode 117

Measuring the ROI of AI with guest Howard Blumenthal

Master B2B Friday 15

February 20, 202625m 22s

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Show Notes

Andy and Brian are joined by eCommerce expert Howard Blumenthal to talk about how companies should think about the value of their AI initiatives.  Howard lays out a useful set of questions for preparing for new AI projects:

  1. Are we looking at the right workflows for AI?
  2. Are we measuring the right things?
  3. Is our data ready?
  4. Do we have a governance plan?

Plus, learn how B2B eCommerce leaders are approaching the 4 hottest AI categories.

Learn more about the Master B2B Mindshare Summit