Episode 31
Is Personalization Possible in B2B Digital Commerce?
May 3, 202420m 16s
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Show Notes
In this week's Master B2B Friday 15, Andy & Brian discuss:
- What the unemployment numbers mean for digital investments.
- Why personalization is so much more challenging in B2B than in B2C.
- How you define "the customer" in B2B will define what types of personalization you actually need.