Audio is streamed directly from the publisher (mcdn.podbean.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This week on the Friday 15 podcast, Andy & Brian discuss the reasons why it's challenging for B2B eCommerce businesses to build a great user experience. A few reasons they dig into:
- Because buyers need to make these purchases for work, the interface may matter less than in B2C.
- B2B businesses aren't willing to make the investments necessary to create a great experience.
- The size of many B2B catalogs are orders of magnitude larger than the catalogs of B2C, which makes it much more difficult to build a great user experience.