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Is Digital Transformation a Project or a Program?
Episode 69

Is Digital Transformation a Project or a Program?

Master B2B Friday 15

February 21, 202521m 6s

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Show Notes

This week on the podcast, Andy & Brian talk about whether companies should think about their digital transformation as a project (that has a beginning or an end) or a program (which is an ongoing strategy for running the business).

They talk through the main reasons for failure, and how companies can change how they approach digital transformation (hint: for every operational person, you'll need 1 HR person...), plus more ideas for creating successful digital transformation strategies.

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