Episode 65
Is digital penetration a good measure of eCommerce success?
January 24, 202522m 0s
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Show Notes
This week on the Friday 15, Andy & Brian dig into why so many companies rely on digital penetration to measure whether their online initiatives are successful.
Plus, they share ideas from practitioners about why digital penetration doesn't reflect the value of the online business, and other ways they measure whether their digital business is carrying its weight.
Learn more about Master B2B at masterb2b.com.