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How do B2B eCommerce marketing executives manage marketing tracking challenges?
Episode 57

How do B2B eCommerce marketing executives manage marketing tracking challenges?

Master B2B Friday 15

November 8, 202422m 23s

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Show Notes

With all the changes in how marketers track their digital marketing spend, we wanted to know how B2B marketers are dealing with this issue. In this episode, we speak with Dan Stepchew, the Digital Marketing Director at Zest Dental Solutions, about how he's shifting his digital spend and how he's changed how he tracks the efficacy of his campaigns.