Andrew Starr: Real Estate Strategist at Gensler

In this show Andrew will cover what a real estate strategist does for an architecture firm. We’re also going to talk a lot about data. Andrew explains which external sources Gensler uses to track data like rental rates, demographics and -a term I hadn’t heard before- psychographics, as well as the internal data they tap to help clients make good decisions. Then we’ll move to transportation and the effect it has on design and use of a building including parking, what is happening to it, and how designers are responding to the changes. If you build for a living this episode will be really interesting in terms of revealing what goes into planning the structures that you build. Enjoy the show!