Episode 5

#5. How We Grew Our Brand to Reach a Third of German Households - Sergio Palau (PAYBACK)

January 31, 202435m 39s

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Show Notes

Discover how PAYBACK revolutionizes app monetization by engaging users through rewarding actions. Sergio Palau, PAYBACK’s App Performance Marketing Specialist, shares insights into their approach, educating users, tradeoffs, and rewards. Join PAYBACK, the German-based loyalty rewards program, and earn discounts from your favorite brands.

Timestamp:

1:03 Sergio’s background
5:25 What is PAYBACK?
9:54 Gamifying PAYBACK to drive engagement
15:50 The trust and value exchange of consumer data
17:12 Educating users on our app’s offer wall
25:25 Providing a rewarding gaming experience

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