Episode 28
#28. The Network Effect: How to Grow a Company Organically - Rodney Williams (SoLo Funds)
Rodney Williams is the President and Co-Founder of SoLo Funds, a finance platform where community members can loan or borrow up to $625 directly from other community members. In this episode, you’ll learn the story behind SoLo Funds and how they’ve been able to reach 80% of their 2+ million users without paid advertising – a little something Rodney attributes to “the network effect.”
March 26, 202536m 53s
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Show Notes
Questions Rodney answered in this episode:
- Tell us about your background.
- How did you go from brand management at P&G to co-founding SoLo Funds?
- At what point do you realize you’re ready to go full-time into your endeavor?
- How does SoLo Funds benefit working-class people?
- How did you grow SoLo Funds to where you are today?
- What are you looking forward to this year?
Timestamp:
- 2:45 Rodney’s entrepreneurial beginnings
- 8:07 From P&G to SoLo Funds
- 19:35 What is SoLo Funds?
- 27:00 The network effect for organic growth
- 32:12 Big things coming
Mentioned in this Episode:
- Rodney Williams’s LinkedIn
- SoLo Funds
- Social handle: @rodneybwilliams