Episode 26
#26. Gamifying Fashion: How BELLEMINT Is Changing the Game for Fashion Lovers - Amanda Lulewicz (Muus Collective)
As the Head of Marketing at Muus Collective, Amanda Lulewicz leads the marketing vision, strategy, and execution of the startup’s first mobile fashion game, BELLEMINT. In this episode, you’ll hear about Amanda’s giant leap from EA to the women-owned startup, some of the challenges Muus Collective faced, and the powerful, symbiotic relationship they’ve built between their game and the retail brand, Revolve.
February 26, 202533m 59s
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Show Notes
Questions Amanda answered in this episode:
- Were you a gamer or what prompted you to take the huge leap from PR to mobile games?
- What’s been the biggest challenge you’ve faced since joining Muus Collective in your role as Head of Marketing?
- How are you leveraging partnerships with BELLEMINT? What do you think makes a good partnership with game studios?
- How are Bellemint users interacting with Revolve?
- What role do community and social experience play in BELLEMINT?
- What’s your strategy for UA?
Timestamp:
- 5:00 Amanda’s background
- 11:06 Fundraising challenges in Silicon Valley
- 14:50 Approaches to partnerships
- 20:21 Bellemint and Revolve’s partnership
- 25:30 Who are the “gamers”?
- 28:19 UA for fashion gamers and lovers