#24. How to Leverage AI for Growth Marketing - Norman Nielsen (Omio)
Norman Nielsen is the VP of Growth at Omio, a German-based company for booking tickets for trains, buses, flights, and ferries in Europe, the U.S., and Canada. Norman is a big proponent of leveraging AI to improve efficiencies at work and in his personal life. In this episode, you’ll learn about existing AI solutions and how to leverage them for different use cases, including growth strategies for engagement, audience segmentation, creative, and localization for new markets. Norman is also the co-host of the Leaderz of the New School Podcast.
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Show Notes
Questions Norman answered in this episode:
- Tell us about your background in growth.
- What is Omio?
- Do you have localized marketing support in each market? Or are you able to centralize most of what you do in Berlin?
- What are some of the biggest hurdles you face when penetrating a new market?
- Why are you a big proponent of AI? How do you use it?
- What is AI incapable of helping you with today?
- How is your team leveraging AI around engagement and loyalty?
- How do you port data into AI models?
- How do you discern what is a good AI solution from others?
- How much is this about training your employees how to effectively prompt AI?
Timestamp:
- 3:13 Norman’s background
- 8:24 What is Omio?
- 10:03 The future of localization for foreign markets
- 12:18 Hurdles to breaking into new markets
- 14:00 5 ways AI enables his life
- 15:45 Limitations of AI (it’s not creativity)
- 19:15 AI for engagement and loyalty
- 21:55 Tools to port your data into AI Solutions
- 24:29 The 5 foundational AI models
- 25:55 A/B testing AI content and training LLMs
- 28:28 Training your employees to prompt AI