MarTech Podcast ™ // Marketing + Technology = Business Growth
2,441 episodes — Page 43 of 49
8x ROI From Podcast Sponsorship: An Attribution Case Study -- David Schroeder // CallRail
Nov 22, 201920 min
An Expert Guide to CRO Tests & Tools -- Chris Dayley // SmartCRO
Nov 21, 201920 min
Crafting a Value Proposition That Resonates With Your Traffic -- Chris Dayley // SmartCRO
Nov 20, 201923 min
Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio
Nov 19, 201917 min
How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio
Nov 18, 201926 min
Bridging the Entrepreneurial Gap to the Digital Age -- Doug Morneau // Real Marketing Real Fast
Nov 15, 201926 min
Running a Webinar That Generates Results -- Agnes Józwiak // ClickMeeting
Nov 14, 201914 min
Effective Webinar Branding & Marketing Tactics -- Agnes Józwiak // ClickMeeting
Nov 13, 201921 min
Three Reasons Cross-Channel Attribution Matters -- Michael Schoen // Neustar
Nov 12, 201917 min
Value, Cost, and Risk Associated With Your Data -- Michael Schoen // Neustar
Nov 11, 201914 min
Attribution Week: Attributing for Unconventional Marketing Channels -- Jules Tompkins // CallRail
Nov 8, 201916 min
Attribution Week: How Attribution Improves ROI -- Jules Tompkins // CallRail
Nov 7, 201917 min
Attribution Week: Why Analytics Solutions Struggle With Assigning Attribution -- Jules Tompkins // Callrail
Nov 6, 201917 min
Attribution Week: Why Tracking Web Conversion Is Only Half the Problem -- Jules Tompkins // CallRail
Nov 5, 201914 min
Attribution Week: How Big Is the Marketing Attribution Problem? -- Jules Tompkins // CallRail
Nov 4, 201919 min
Monthly Update: Modifying the Plan to Focus on Organic Growth
Nov 1, 201916 min
When Is the Data/Privacy Reckoning Coming? -- Neil Sweeney // Killi
Oct 31, 201925 min
Should You Directly Pay Consumers for Their Data? -- Neil Sweeney // Killi
Oct 30, 201922 min
Influencer Marketing Launch & Campaign Evaluation Tactics -- Yuval Ben-Itzhak // Socialbakers
Oct 29, 201919 min
How to Use Technology to Build an Influencer List -- Yuval Ben-Itzhak // Socialbakers
Oct 28, 201920 min
Keeping Your Post Product-Launch Momentum -- Sierra Tishgart // Great Jones
Oct 25, 201916 min
Product Launch Prep for D2C Brands -- Sierra Tishgart // Great Jones
Oct 24, 201921 min
Producing Video Ads That Convert -- Bob Regnerus // Feedstories
Oct 23, 201924 min
Why Video Makes Facebook Ads More Efficient -- Bob Regnerus // Feedstories
Oct 22, 201920 min
AMA: Podcast KPIs & Growth Strategies -- JD Prater // Quora
Oct 21, 201933 min
Voice Search Week: The Future of Voice Search // Courtney Cox Wakefield
Oct 18, 201916 min
Voice Search Week: Building a Voice Search Content Strategy // Courtney Cox Wakefield
Oct 17, 201912 min
Voice Search Week: Voice's Impact on SEO & Content Marketing // Courtney Cox Wakefield
Oct 16, 201914 min
Voice Search Week: Amazon, Apple, or Google... Who Wins? // Courtney Cox Wakefield
Oct 15, 201915 min
Voice Search Week: Voice Search Industry Landscape // Courtney Cox Wakefield
Oct 14, 201917 min
TV Advertising Week: OTT and the Future of TV Advertising -- Ronald Pruett, Jr. // Boston Associates
Oct 11, 201917 min
TV Advertising Week: Integrating Product & Services Into TV Content -- Ronald Pruett, Jr. // Boston Associates
Oct 10, 201914 min
TV Advertising Week: Evaluating TV as a Direct Response Channel -- Ronald Pruett, Jr. // Boston Associates
Oct 9, 201917 min
TV Advertising Week: Developing Effective TV Advertising Campaigns -- Ronald Pruett, Jr. // Boston Associates
Oct 8, 201924 min
TV Advertising Week: TV Advertising Landscape Growth & Trends -- Ronald Pruett, Jr. // Boston Associates
Oct 7, 201917 min
Campaign Cost for OTT & Linear Television -- Anthony Katsur // Nexstar Digital
Oct 4, 201921 min
OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital
Oct 3, 201922 min
300+ Pieces of Content and 350,000 Downloads - Month 18 (September Update) - Benjamin Shapiro // benjshap LLC
Oct 2, 201913 min
Getting the Most out of Your Marketing List -- Brian Kurtz // Titans Marketing
Oct 1, 201917 min
Practical Tips to Build a Marketing List -- Brian Kurtz // Titans Marketing
Sep 30, 201922 min
The Path From Aerospace Engineering to AI-Driven CRO -- Guy Yalif // Intellimize
Sep 27, 201934 min
Navigating the Gap Between Marketing & Sales -- Robin Bordoli // RollWorks
Sep 26, 201938 min
Generate Reviews by Cultivating Customer Relationships -- Garrett Sussman // Grade.Us
Sep 25, 201929 min
How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus
Sep 24, 201918 min
Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus
Sep 23, 201922 min
Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX
Sep 20, 201922 min
Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX
Sep 19, 201923 min
Voice-Activated Direct Response Campaigns -- Mike Gunderson // RespondFast
Sep 18, 201921 min
Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners
Sep 17, 201921 min
Marketing Landscape for the Manufacturing Industry -- Jeff White // Kula Partners
Sep 16, 201918 min