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For politicians, what makes a successful TikTok?

For politicians, what makes a successful TikTok?

Marketplace Tech

November 18, 202513m 6s

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Show Notes

One thing almost everyone can agree on about Zohran Mamdani, mayor-elect of New York City: he's very good at vertical short-form video.


Love it or hate it, the format has a stylistic language all its own. So, we asked Joshua Scacco, professor of communications and director of the Center for Sustainable Democracy at the University of South Florida, to help us dissect what exactly makes a political short form video effective.