Season 1 · Episode 26
How Manchester City use data from the pitch in their marketing
marketingSHOWCASE · marketingSHOWCASE / Sound Media
July 3, 202412m 28s
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Show Notes
We chat to Ming from Manchester City about his role as Digital Analytics Manager.
He gives some amazing insights into how the club use data and the scale of communicating with a worldwide fanbase.
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Old Trafford 2024.