Being bold in Marketing, LIVE podcast with Dan Roche, CMO of Workbooks
marketingSHOWCASE · marketingSHOWCASE / Sound Media
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Show Notes
How often do you stand out from the crowd in the marketing world? Change the voice. Change the messaging. Be advertising focused.
Dan Roche, CMO of Workbooks spoke to James about using the Minions (yes, the yellow guys) to showcase the organisational skill of CRM systems! He ask spoke about why CRM implementations fail - because of the disconnect between what the customer wants, and what the vendor can supply.
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Liverpool, April 2025