Mktg_Podcast-9: D2C Retail, Personalization Data, Startups and TV Advertising
Shahin and Doug discuss the value add of retail stores versus direct-to-consumer, personalization and the potential traps of using data in marketing, and television advertising by startups. [audio mp3="http://orionx.net/wp-content/uploads/2022/05/Mktg_Podcast_009_D2C-Retail_Personalization_TV-Ads-Startups_20220525.mp3"][/audio] The post Mktg_Podcast-9: D2C Retail, Personalization Data, Startups and TV Advertising appeared first on OrionX.net.
Marketing with Shahin Khan and Doug Garnett
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Show Notes
Shahin and Doug discuss the value add of retail stores versus direct-to-consumer options, whether or not personalization works, and the potential traps of using data in marketing. They also examine the use of television advertising by startups, and whether hesitancy to use TV ads is about money or a larger push away from the “old” way of doing things.
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The post Mktg_Podcast-9: D2C Retail, Personalization Data, Startups and TV Advertising appeared first on OrionX.net.