Mktg_Podcast-24: Defining Success, Econometrics, Loyalty
What does marketing success mean? The difficulties in digital attribution, interpreting data, and whether econometrics can be a solution? And going deeper into how the concept of "customer satisfaction" actually correlates to product sales. [audio mp3="https://orionx.net/wp-content/uploads/2023/03/Mktg_Podcast_024_Mktg-Success_Econometrics_Cust-Loyalty_20230302.mp3"][/audio] The post Mktg_Podcast-24: Defining Success, Econometrics, Loyalty appeared first on OrionX.net.
Marketing with Shahin Khan and Doug Garnett
Audio is streamed directly from the publisher (orionx.net) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Shahin and Doug discuss a variety of hot topics in marketing, starting what marketing success means, which leads to the difficulties in digital attribution and interpreting data, and whether econometrics can be a solution (as suggested in a recent article in The Drum, “Digital attribution is dead! Les Binet tells us why marketers need econometrics in 2023”, by Samuel Scott). They also get deeper into how the concept of “customer satisfaction” actually correlates to product sales.
The OrionX editorial team manages the content on this website.
The post Mktg_Podcast-24: Defining Success, Econometrics, Loyalty appeared first on OrionX.net.