Mktg_Podcast-21: Barbie, ChatGPT, HBS Product v. Financial Engineering
Barbie-the-movie was announced and it is a big, and so-far effective, move. ChatGPT exceeded expectations, impressed, disappointed, scared, all at the same time. Impression data and the role of CMO. And Harvard Business School and product innovation vs. financial engineering. [audio mp3="https://orionx.net/wp-content/uploads/2022/12/Mktg_Podcast_021_Barbie_CMO_AI_Prod-vs-Financial_20221221.mp3"][/audio] The post Mktg_Podcast-21: Barbie, ChatGPT, HBS Product v. Financial Engineering appeared first on OrionX.net.
Marketing with Shahin Khan and Doug Garnett
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Show Notes
Barbie-the-movie was announced and it is a big, and so-far effective, move. It also offers such a rich set of marketing topics for discussion. Conversational AI, ChatGPT (Chat Generative Pre-trained Transformer) exceeded expectations at least for the first few interactions, impressed, disappointed, and scared, all at the same time while becoming a tool that marketing teams started testing and using immediately. A quote on impression data leads to a quick discussion again of the role of the CMO, while an old quote about Harvard Business School leads to product innovation vs. financial engineering.
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The post Mktg_Podcast-21: Barbie, ChatGPT, HBS Product v. Financial Engineering appeared first on OrionX.net.