Mktg_Podcast-19: Rebranding Office, Low-Margin M&A, Brand Loyalty
Microsoft Office has become Microsoft 365. Retail mergers are interesting because it's a competitive low margin business. Buying vs. shopping maps well to online vs. in-store. Meat alternatives is tough market. And a big discussion on brand loyalty. [audio mp3="https://orionx.net/wp-content/uploads/2022/11/Mktg_Podcast_019_Rebranding_Mergers_In-Store_Loyalty_20221120.mp3"][/audio] The post Mktg_Podcast-19: Rebranding Office, Low-Margin M&A, Brand Loyalty appeared first on OrionX.net.
Marketing with Shahin Khan and Doug Garnett
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Show Notes
We start with Microsoft’s Decision to rebrand Office again, this time to Microsoft 365: eliminating “Office” and aligning “365” with the whole company. Retail mergers are next, and interesting because it’s a competitive low margin business. Buying vs. shopping maps well to online vs. in-store and we have a funny story to discuss that next. We end with meat alternatives and how difficult it is to grow in that market, and a big discussion on brand loyalty and brand love.
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The post Mktg_Podcast-19: Rebranding Office, Low-Margin M&A, Brand Loyalty appeared first on OrionX.net.