Mktg_Podcast-15: Lead Generation
Every company spends money on Lead Generation. How do you determine your marketing mix and then match it to the sales cycle and buying behavior? Lots of moving parts, and we go over many. [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_015_Lead-Generation_20220829.mp3"][/audio] The post Mktg_Podcast-15: Lead Generation appeared first on OrionX.net.
Marketing with Shahin Khan and Doug Garnett
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Show Notes
Every company spends money on Lead Generation. Sometimes quite a lot. How do you determine your marketing mix and then match it to the sales cycle and buying behavior? Lots of moving parts here and we go over many of them: PR, SEO, funnel and buying behavior, lead qualification/scoring/nurturing, sales-marketing alignment, and lead flow. As usual, marketing metrics is an important topic and especially quality and meaning of data. We end with a few recommendations.
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The post Mktg_Podcast-15: Lead Generation appeared first on OrionX.net.