Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing
When does "nudging" becoming "nagging"? Behavioral science studies aim to understand the impact of choice architecture and publication bias. What is "Growth Hacking" and why is it too dangerously close to crossing ethical lines? [audio mp3="http://orionx.net/wp-content/uploads/2022/08/Mktg_Podcast_014_Nudging_Growth-Hacking_Ethics_20220824.mp3"][/audio] The post Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing appeared first on OrionX.net.
Marketing with Shahin Khan and Doug Garnett
Audio is streamed directly from the publisher (orionx.net) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
When does “nudging” becoming “nagging”? Behavioral science is on the case with studies (one is critiqued here), on how choice architecture and publication bias impact what works and when. We then move to “Growth Hacking”, discussing what it is and how dangerously close it gets to crossing ethical lines.
The OrionX editorial team manages the content on this website.
The post Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing appeared first on OrionX.net.