Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021
In a special edition of CMO Moves from the CES C-…
Marketing Vanguard · Al Mannarino
January 15, 202134m 53s
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Show Notes
In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the pandemic, but also shifted the focus of their product offerings to meet the new needs of their consumers.
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