Vineet Mehra, CMO of Ancestry - The Ambidextrous CMO Activating Purpose
Vineet Mehra, CMO of Ancestry, leads one of the m…
Marketing Vanguard · Al Mannarino
September 14, 201832m 8s
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Show Notes
Vineet Mehra, CMO of Ancestry, leads one of the most purpose-driven brands in the world, which is to genuinely and authentically change the world by helping “people create personal discoveries, and through those personal discoveries, they find connections to others and we all become closer as a result.” With over 11 billion human connections between family trees, Vineet shares how to enroll consumers as chief storytellers in an efficient, modern, marketing machine. Tune in to hear more from Vineet on Purpose 2.0 and the Next Generation CMO, as well as how navigate your career in this new era of Ambidexterity.
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