Selena Kalvaria, CMO of Away - How the Travel Brand Is Building and Maintaining Community Love
While most would find changing roles and marketin…
Marketing Vanguard · Al Mannarino
May 26, 202132m 46s
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Show Notes
While most would find changing roles and marketing strategies during a pandemic challenging, Away’s CMO Selena Kalvaria saw it as a perfect opportunity. “We brought everything in together. We redeveloped our processes, how we work together, and we just moved in lock step. It's been a fantastic journey. The company has had explosive growth even as a pandemic has set us back. I feel like in many ways it's driven us forward.” Before joining Away as their VP of Brand and now CMO, Selena graduated from Princeton University with a Bachelor's Degree in archaeology and finance and started her career on Wall Street before leaving to work in marketing for brands like Diageo and Anheuser-Busch.
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