Peter McGuinness, Chief Marketing and Commercial Officer for Chobani - Modern Demand and Creation
Peter McGuinness, Chief Marketing and Commercial …
Marketing Vanguard · Al Mannarino
March 15, 201829m 9s
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Show Notes
Peter McGuinness, Chief Marketing and Commercial Officer for Chobani, shares his unique, integrated approach which combines marketing and sales into a “Modern Demand” organization with a new way to efficiently co-create and inspire innovation.
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