Fernando Machado, Global CMO, RBI - Inside Burger King’s ‘Timeless’ Rebrand

Exciting news! Heide Palermo has officially joined me as a co-host of CMO Moves! For her first official episode, I sent Heide off to Miami to meet up with RBI Global CMO Fernando Machado at a local Burger King to see the brand’s bold new rebrand in person. During the conversation, Fernando dives into the what and why behind BK’s recent rebrand and how he ensures his team and partners are being creative—but not just for creative's sake. Tune in to hear more from Fernando on how to sell ideas on the inside and why expanding your influence across your organization is so critical to your success and happiness.

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