Season 1 · Episode 5
Driving Big Impact in 'Tiny' Ways For Earth Day w/ Leslie Sims, Impossible Foods
Marketing Vanguard · Al Mannarino
April 20, 202347m 4s
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Show Notes
In her first podcast since starting at Impossible, Sims is infusing the company’s marketing with attention-grabbing creativity to change people’s minds about meat alternatives. In their latest campaign, the brand partnered with Deliotte Digital to create buzz around capturing your carbon footprint. Listen to this episode to hear more about Impossible’s latest campaign, Leslie’s new role, and why creativity is the business strategy to drive results.
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