Craig Rowley, CMO of Shutterfly - Building Brand and Empathy
What would make an agency veteran go client side …
Marketing Vanguard · Al Mannarino
March 4, 202230m 34s
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Show Notes
What would make an agency veteran go client side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand.Tune in to hear more on Rowley’s career journey, how his agency experience helps him in his role today and what he sees fundamentally changing about the CMO role and brand-agency relationships moving forward.
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