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Carolyn Dawkins, SVP, Clinique - Translating Brand Equity in the Metaverse

Carolyn Dawkins, SVP, Clinique - Translating Brand Equity in the Metaverse

Over the course of her career, Carolyn Dawkins ha…

Marketing Vanguard · Al Mannarino

March 31, 202234m 51s

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Show Notes

Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies - L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder.As her journey continues as SVP for Clinique, she is constantly challenging her team to tackle new frontiers for beauty, think holistically about decoding brand challenges, and interact with one another using radical candor as a guiding principle.Hear her story from Australia to New York, perspective on data, and her practical tips for approaching the metaverse strategically—and fearlessly.

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