Carl Loredo, CMO of Wendy's - Growing the “Challenger Brand with a Charm”
Carl Loredo always had aspirations, not expectati…
Marketing Vanguard · Al Mannarino
November 22, 202139m 42s
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Show Notes
Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy’s six years ago, having previously been in the chief marketing seat for furniture brand KraftMaid.In addition to leaning into its core values, Loredo claims the brand’s other key ingredient is built on trust and cross-collaboration to bring people along. Listen to get Loredo’s candid advice for aspiring CMOs and why problem-solving goes hand-in-hand with marketing today.
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