Bruce Rogers, Chief Insights Officer at Forbes - The Evolving CMO Role and New 4C Framework
Bruce Rogers, Chief Insights Officer for Forbes a…
Marketing Vanguard · Al Mannarino
February 15, 201836m 42s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Bruce Rogers, Chief Insights Officer for Forbes and Head of the CMO Practice at Forbes, shares his take on the CMO Role, what he sees as the key success criteria, how to build influence, the new 4 C's of Marketing, the challenges between finance and marketing and how to define a CMO Plus!
Hosted on Acast. See acast.com/privacy for more information.