Antonio Lucio, CMO of HP - Reinventing Leadership
In this episode, Antonio Lucio, CMO of HP, shares…
Marketing Vanguard · Al Mannarino
January 11, 201834m 53s
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Show Notes
In this episode, Antonio Lucio, CMO of HP, shares his definition of what it means to be a CMO, how to lead an organization with purpose to build a brand that can stand the test of time, how to win in the Board Room, how to compete with grace, how to connect at the deepest emotional level with consumers, how to build new frameworks to measure impact, how to inspire a culture of inclusivity, how to enroll a partner ecosystem into a shared mission, and how to gain the experience needed to be a successful leader.
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