Andrea Zahumensky, CMO of KFC U.S. - The (Un) Comfort Principal
Andrea Zahumensky, CMO of KFC U.S. is a “small to…
Marketing Vanguard · Al Mannarino
January 23, 201929m 12s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small town values” and learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, it has remained a consistent truth in her life and helped her earn her role as CMO of an iconic $4B brand. Tune in to hear her insightful career tips and the exciting marketing initiatives she’s driving at KFC, including innovative food mash-ups and creative campaigns that uses marketing as a “magnet vs a mirror”.
Hosted on Acast. See acast.com/privacy for more information.