150 Years of Disruptive Growth w/ Doug Martin, General Mills
Marketing Vanguard · Al Mannarino
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Show Notes
Doug Martin has long outlived the average “CMO tenure” now as Chief Brand and Disruptive Growth Officer at General Mills. After starting as an intern in 2005, he has managed to gain immense credibility at the iconic CPG company by keeping consumer value at the core of everything they do.
Listen to the episode to hear more about how General Mills is staying grounded to build the brand and how they’re staying relevant in such a dynamic landscape.
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