Why It’s Time to Treat Digital Experience Like Physical Events
CEO of Ceros, Simon Berg, chats about the evolution of digital marketing, the need for companies to put an emphasis on all their touchpoints and why he hates the term content marketing.
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Show Notes
Simon Berg was 16 years old when he decided the education system wasn’t for him, but it wasn’t because he didn’t want to learn….In fact, all Simon cared about was learning about his passions. So Simon took a job as a coffee boy and before he knew it, he was a multi-time CEO. Today, Simon is the CEO of Ceros, and he joined Marketing Trends to discuss why it’s okay to take a less conventional path as long as you’re passionate about the path you choose. Plus he does a deep dive into why content marketing is the worst phrase in the marketing industry.
3 Takeaways:
- Treat digital experiences with the same respect, care, and attention you would a physical experience. If your customer engages with it, it’s time to start giving it that same attention
- Always ask yourself why you are producing content. Address the why, then ask yourself over and over again if this is the best piece of content you could be producing
- Digital experiences are not about driving traffic to a website. It’s about representing your brand and your platform like an artist would treat a performance as a chance to represent who he or she is to the audience
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