The Modern Age of Sports Marketing With Eric Tosi, Chief Marketing Officer, Foley Entertainment Group/Vegas Golden Knights
The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.
Marketing Trends · mission, Mission.org
Audio is streamed directly from the publisher (afp-671184-injected.calisto.simplecastaudio.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.
Tune in to learn:
- How Eric entered the sports marketing field (6:00)
- How to raise brand awareness in a city full of brands (17:50)
- The future of sports marketing (32:50)
- About Foley Entertainment Group’s offerings (48:00)
Mentions:
- Henderson Silver Knights
- Vegas Knight Hawks
- City National Arena
- Lifeguard Arena
- Dollar Loan Center
- Black Walnut Inn & Vineyard
- Hotel Les Mars
- Hotel Californian
- Whitefish Mountain Resort
- Rock Creek Cattle Company
- “Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly)
- "Dark Mode” by Lil Baby, Starring Ja Morant I Beats by Dre
- Le Castle Vania - John Wick Mode
- “LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn)
- “Hard Knocks”
- “Behind the B”
- “The Last Dance”
- “Man in the Arena: Tom Brady”
- “Formula 1: Drive to Survive”
- Roblox
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
----
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.