PLAY PODCASTS
Staying ‘Curious’ With Milena Oliveira, SVP & CMO, Transportation & Electronics Business Group, 3M
Episode 430

Staying ‘Curious’ With Milena Oliveira, SVP & CMO, Transportation & Electronics Business Group, 3M

What can a CMO at a multinational conglomerate still have to learn about marketing? Milena Oliveira, Senior Vice President and Chief Marketing Officer of the Transportation and Electronics Business Group at 3M, suggests that a marketer’s growth does not stop once they earn that CMO title. Tune in to hear Milena describe 3M’s global marketing approach and why maintaining a curious mindset has been vital to her success.

Marketing Trends · mission.org

September 30, 202234m 13s

Audio is streamed directly from the publisher (afp-671184-injected.calisto.simplecastaudio.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Original episode page

Show Notes


What can a CMO at a multinational conglomerate still have to learn about marketing? Milena Oliveira, Senior Vice President and Chief Marketing Officer of the Transportation and Electronics Business Group at 3M, suggests that a marketer’s growth does not stop once they earn that CMO title. Tune in to hear Milena describe 3M’s global marketing approach and why maintaining a curious mindset has been vital to her success.

Tune in to learn:

  • About 3M and Milena’s role there (2:20) 
  • About 3M’s emphasis on R&D and how that affects its marketing (7:25)
  • About the global marketing strategy at 3M (19:38) 
  • What Milena is currently learning about marketing in her leadership role (30:07) 

Mentions:

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Topics

professional growthmarketingbusiness successtechnologycorporationdatamarketerleadershiptransportation3m3m transportationglobal marketinggrowthfemale leaderresearchbusinessmilena oliveiradevelopmentelectronics
← All episodes of Marketing Trends