Starting Small and Thinking Big With Susan Vitale, Chief Marketing Officer, iCIMS
How does one go from being a young marketing coordinator at a company to spearheading its international marketing campaigns as CMO? Susan Vitale, the Chief Marketing Officer at the talent acquisitions company iCIMS, joins us to discuss her unique 17-year marketing journey there. She shares how her early days at iCIMS helped prepare her for the CMO role and offers valuable advice on overcoming self-doubt when stepping into a new position.
Marketing Trends · mission, Mission.org
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Show Notes
How does one go from being a young marketing coordinator at a company to spearheading its international marketing campaigns as CMO? Susan Vitale, the Chief Marketing Officer at the talent acquisitions company iCIMS, joins us to discuss her unique 17-year marketing journey there. She shares how her early days at iCIMS helped prepare her for the CMO role and offers valuable advice on overcoming self-doubt when stepping into a new position.
Tune in to learn:
- About Susan’s journey from marketing coordinator to CMO at iCIMS (5:00)
- About what it’s like to have a global marketing directive at iCIMS (18:30)
- About the importance of experimentation in marketing (23:10)
Mentions:
- “Freakonomics” by Steven D. Levitt and Stephen J. Dubner
- “Women's History Month | An Interview with iCIMS CMO, Susan Vitale”
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