Respecting the Consumer with Rohini Sen, Head of Global Solutions, Quantcast
Despite the industry’s phase-out of third-party cookies, the debate continues over how to find the right balance between personalization and privacy in advertising. Rohini Sen, Head of Global Solutions at the advertising technology company Quantcast, suggests that respect for the consumer should always be at the center of the conversation. Tune in to hear how her team is helping clients cut through the complexity in their advertising experience and why she is a champion of consumer choice.
Marketing Trends · Mission.org
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Show Notes
Despite the industry’s phase-out of third-party cookies, the debate continues over how to find the right balance between personalization and privacy in advertising. Rohini Sen, Head of Global Solutions at the advertising technology company Quantcast, suggests that respect for the consumer should always be at the center of the conversation. Tune in to hear how her team is helping clients cut through the complexity in their advertising experience and why she is a champion of consumer choice.
Tune in to learn:
- About Quantcast and Rohini’s role there (2:25)
- When Rohini’s interest in data and analytics began (7:44)
- An early win during Rohini’s first year Quantcast (12:55)
- Rohini’s thoughts on cookies and the future of personalization (20:27)
Mentions:
- “Rebranding a Century-old Business with Kevin Warren of UPS” (Business X Factors podcast; Episode 8)
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