Redefining Company Culture During Periods of Change
What is the best way to ensure a smooth workflow as a marketing leader? Alice Cherry, Chief Marketing Officer at S&P Global, claims that communication is key when leading marketing teams. Tune in to learn how Alice not only builds healthy relationships with other executives and stakeholders, but also created a brand new company culture throughout S&P Global’s merger with IHS Market.
Marketing Trends · mission.org
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Show Notes
What is the best way to ensure a smooth workflow as a marketing leader? Alice Cherry, Chief Marketing Officer at S&P Global, claims that communication is key when leading marketing teams. Tune in to learn how Alice not only builds healthy relationships with other executives and stakeholders, but also created a brand new company culture throughout S&P Global’s merger with IHS Market.
Tune in to learn:
- Why being comfortable with being uncomfortable is part of being a marketer (5:35)
- How Alice prepared for the IHS Market and S&P Global merger (12:55)
- What S&P Global did to create a new culture with the merger (19:20)
- About the Seek and Prosper campaign (27:05)
Mentions:
- Sylvan Learning
- IHS Markit
- Douglas Peterson, President, CEO, S&P Global
- CERAWeek
- State of Marketing Report
- Shannon Duffy Episode
- Seek and Prosper Campaign
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