Navigating the Role of CMO, with Joe Chernov of Pendo
Joe Chernov, CMO of Pendo, explains the challenges of the job, why it’s important to build community, and how to find the right medium for your message.
Marketing Trends · Missoin
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Show Notes
As the new CMO at Pendo, Joe Chernov says that he “inherited something really special.” He joined us during his first week on the job to discuss everything he’s excited about both in the new role and going on at the company. He discussed the challenges facing marketers today and how to best set up the people you work with to be as successful as possible.
3 Takeaways:
- Building a bigger surface area of contact can help create a better relationship with the persona you’re targeting
- Marketers today are paying for the sins of marketers past
- CMOs have to distill for CEOs the distinction between the medium and the message and, regardless of medium, deliver a way to get a message or product to customers that will change their lives
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