Modernizing Healthcare Marketing with Andrew Chang, VP of Marketing, Summit Health & CityMD
The healthcare industry is notoriously slow to adopt new marketing trends. But can one organization’s innovative approach usher the field into the modern age? Andrew Chang is the VP of Marketing at the multispecialty medical group Summit Health and urgent care provider CityMD, which merged in 2019 to form a combined company that covers a wide range of healthcare needs. Tune in to hear Andrew explain how the organization’s unique business model and data-collection strategy are helping unlock the true potential of healthcare marketing.
Marketing Trends · mission.org
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Show Notes
The healthcare industry is notoriously slow to adopt new marketing trends. But can one organization’s innovative approach usher the field into the modern age? Andrew Chang is the VP of Marketing at the multispecialty medical group Summit Health and urgent care provider CityMD, which merged in 2019 to form a combined company that covers a wide range of healthcare needs. Tune in to hear Andrew explain how the organization’s unique business model and data-collection strategy are helping unlock the true potential of healthcare marketing.
Tune in to learn:
- How Summit Health is revolutionizing healthcare marketing (9:10)
- Earning trust from stakeholders (20:00)
- How some marketing trends are impacting the healthcare industry (30:02)
Mentions:
- “What Can Brown Do For SMBs?” (Marketing Trends interview with Kevin Warren)
- “Supercharging customer service with AI” (Deloitte article by Andy Haas, Michelle McGuire Christian and Ravouth Keuky)
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