Getting a Master’s Degree in ABM with Daniel Englebretson, Director of Growth Marketing and Demand Generation at Phononic
When Daniel Englebretson took a role with Phononic, he did so specifically with a mind toward “getting a master’s degree in ABM.” Now, two years later, he has used his time to learn how to use ABM to drive exponential growth. On this episode of Marketing Trends, Daniel shares why ABM is so effective, his best practices for getting the most out of an ABM strategy, and much more. Links: Full Notes & Quotes: http://bit.ly/2ImenLZ Daniel’s LinkedIn: http://bit.ly/30CFRU4 Daniel’s Twitter: http://bit.ly/2naOFTk Phononic: http://bit.ly/30O4D3P 3 Key Takeaways: - ABM is the strategy, not the tactic. How you reach people can change, but the idea of focusing on a few key accounts is fundamental to ABM. - Daniel uses the TEAM framework for ABM: Target, Engage, Activate, and Measure. - Different ABM strategies will focus on a different step in that TEAM framework, depending on the needs of the company implementing it. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
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Show Notes
When Daniel Englebretson took a role with Phononic, he did so specifically with a mind toward “getting a master’s degree in ABM.” Now, two years later, he has used his time to learn how to use ABM to drive exponential growth.
On this episode of Marketing Trends, Daniel shares why ABM is so effective, his best practices for getting the most out of an ABM strategy, and much more.
Links:
Full Notes & Quotes: http://bit.ly/2ImenLZ
Daniel’s LinkedIn: http://bit.ly/30CFRU4
Daniel’s Twitter: http://bit.ly/2naOFTk
Phononic: http://bit.ly/30O4D3P
3 Key Takeaways:
- ABM is the strategy, not the tactic. How you reach people can change, but the idea of focusing on a few key accounts is fundamental to ABM.
- Daniel uses the TEAM framework for ABM: Target, Engage, Activate, and Measure.
- Different ABM strategies will focus on a different step in that TEAM framework, depending on the needs of the company implementing it.
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Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.
To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
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